Real-Time Bidding Optimization for a Global Ad-Tech Leader
The client’s challenge was to optimize bidding strategies in real time, ensuring relevant ads reached the right users, minimising wasted spend
Recommender System to Improve Monetization for Ad-Tech Leader
Problem Statement The client is one of the leading global players in the mobile advertising and app monetization space. It facilitates running offers for advertising companies across multiple platforms in…
Anomaly Detection Framework Enabling Fraud Prevention In AdTech
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